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Why Brands Choose e.tres to Build Their Own Sales Ecosystem

BGH, TCL, RCA, Häfele, Samsung, Schneider Electric, Novogar, Fresenius Kabi, Racing Club, and other leading brands chose e.tres because every business needs its own ecosystem.

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The value of e.tres isn't a product.
It's the entire ecosystem working together.

Any platform can set up an online store. What no other platform does is integrate B2B commerce, B2C commerce, physical retail, carbon neutrality, operations, and multi-brand management into a single architecture under a unified data source.

These ten cases prove it.

Each one uses a different combination of the e.tres ecosystem—and in every case, it is precisely that combination that makes all the difference.

Consumer Electronics · Argentina

BGH

Manufacturer and importer of electronics and home appliances

e360 e3Kiosk e3Eco e3Emanagement

D2C, physical, and sustainable channels in a single ecosystem — with B2B as the next step

Before e.tres

When BGH started working with e.tres, it only had one B2C channel on VTEX. It had no integrated physical kiosks, no carbon neutrality, and no managed operations. Every new channel they wanted to add required a new platform, a new integration, and more operational workload for their team.

What changed with e.tres

Today, BGH operates physical point-of-sale kiosks, achieves carbon neutrality through e3Eco, and provides managed operations—not by replacing what was already in place, but by expanding it. More channels, less complexity, lower operating costs, and a sustainability edge that no competitor has.

e3Kiosk · Physical Channel

A physical channel integrated into the digital ecosystem. BGH’s kiosks synchronize inventory and orders in real time with all digital channels. What used to be a separate operation is now part of the same workflow.

e3Eco · Sustainability

Every sale on BGH is carbon neutral. BGH has established a real brand differentiator: every shipment offsets its carbon footprint, and consumers are aware of this at the time of purchase. This is a feature that no other platform offers as a built-in service.

e3Emanagement · Managed Operation

Speed and a focus on the business. The e.tres team operates, monitors, and evolves BGH’s entire ecosystem. The result: faster response times, lower operating costs, and an in-house BGH team focused on growth, not on managing technology.

e360 · Business Strategy

Comprehensive digital business management. e360 is the central dashboard for the BGH ecosystem. A single source of data. e360 isn’t just technology—it’s BGH’s digital strategy in action: every channel, every product, every sale, coordinated from a single dashboard that grows with the business.

1 → 3+

From a single-channel B2C business to a growing ecosystem

↓

Operating Costs with Automation

0 CO₂

Net emissions per shipment

Technology · Marketplace · Enterprise

SAMSUNG

Consumer technology · regional operations

e3OMS · 11 channels e360 Multiportal e3Emanagement

11 digital channels. A single orchestration. 100% managed operation.

Before e.tres

Samsung did not have its own e-commerce operation in Argentina. Samsung’s business model is complex: it does not sell directly to consumers—instead, that is handled by the manufacturers and official distributors of each product line. Coordinating multiple sellers, multiple channels, and multiple audiences without a centralized management platform was unfeasible.

How e.tres built it

e.tres built Samsung’s entire e-commerce operation from the ground up and manages 100% of its operations. Each channel has its own front end—the kiosks powered by e.tres, the digital portals, and the mobile apps. Behind the scenes, e.tres coordinates 11 channels, multiple sellers, full automation, and day-to-day management.

11 orchestrated digital channels

e-Shop · SamShop · SMB · Students · Marketplaces · MELI · Android App · iOS App · Members · Seller Portal · QR. Each channel has its own audience, terms and conditions, and shopping experience—all managed from a single platform. Each channel has its own front end; e.tres operates everything from a single architecture.

e3OMS · orchestration of all channels

A single system for 11 channels and multiple sellers. Each Samsung product line has its own seller. e3OMS coordinates all sellers under a single architecture: unified catalogs, inventory, orders, commissions, and settlements in real time.

e3OMS · Full online process automation

No manual intervention in the process. From the moment an order is received through any channel until it is delivered—routing, seller assignment, logistics, billing, and after-sales service—everything is automated. e.tres manages this complex workflow every day.

e3Emanagement · Full operation on the platform

The e.tres team acts as an extension of Samsung. e.tres didn't just build the platform—it operates it. This includes monitoring, development, support, and day-to-day management of all channels and sellers. Samsung is scaling its digital operations without expanding its internal team.

0 → 11

active channels

Top Sellers

by product line within a single ecosystem

100%

automated trading on the e.tres platform

"We had to coordinate and bring all these sellers together on a single platform." — Digital Team, Samsung Argentina

Energy · Distributor Network · Colombia & Latin America

SCHNEIDER ELECTRIC

Global Leader in Energy Management · Colombia & Latin America

e360 B2C + B2B e3Kiosk e3OMS e3Eco

De cero a B2C, B2B y Kiosk para toda la red de distribuidores. 100% carbon neutral

Before e.tres

Schneider Electric did not have any e-commerce channels for its sales network in Colombia and Latin America. Its distributors in the region sold through their own disconnected channels—without a unified catalog, without central visibility, and without the brand’s own digital channel. It was a powerful distribution network, but one without its own digital presence.

What e.tres Built

e.tres built Schneider Electric’s e-commerce ecosystem for its entire distribution network. Each distributor has access to three channels—B2C, B2B, and Kiosk—on a single platform featuring Schneider’s official catalog. And the entire network operates carbon-neutrally with e3Eco.

B2C + B2B + Kiosk · Available across the entire network

Three channels available for each distributor. Every Schneider distributor can activate the channel they need—B2C to sell to end consumers, B2B to do business with corporate clients, and Kiosk for their physical point of sale. All on the same platform, all with the official Schneider catalog integrated.

e3OMS · Centralized Brand Catalog

Schneider manages the product catalog, while each distributor operates its own sales channel. e.tres natively integrated Schneider’s entire product catalog into the e3OMS. Every update to a product, price, or inventory level is automatically reflected across all distributors. The brand retains control; each distributor maintains its operational autonomy.

e3Eco · the entire network, carbon neutral

Every sale by every distributor is carbon neutral. Schneider Electric has the most ambitious sustainability commitment in the industry. With e3Eco, every shipment across the entire distribution network offsets its carbon footprint—the first 100% carbon-neutral digital distribution network in the energy sector in Colombia and Latin America.

0 → 3

channels available per distributor

Network

of distributors with a unified ecosystem

0 CO₂

net emissions across the entire network

"Schneider Electric has the most ambitious sustainability commitment in the industry. With e.tres, we were able to extend that commitment to the very end of the chain: every sale by every distributor throughout the region is carbon neutral." — Canal Digital, Schneider Electric Colombia & LATAM

Retail · Multi-portal · Argentina

Radio Victoria

Electronics and home appliance retail chain

e360 Multiportal e3OMS e3Eco e3Kiosk e3Emanagement

One platform. Multiple portals, brands, and affinity groups.

Before e.tres

Radio Victoria had never sold a product online or through its own physical retail channels. All of its commercial operations were handled through distributors. It had no digital presence, no direct-to-consumer channel, and no proprietary sales data. A group with leading brands—TCL, RCA—had no direct channel to reach end customers.

Building the ecosystem — step by step

With e.tres, Radio Victoria didn’t just launch an online channel—it built an entire ecosystem from the ground up. First came the processes and automation, then the first website, followed by the physical channel, and finally each brand. A single platform that grows with the business, is carbon neutral, and is operated by the e.tres team.

Step 1 · Affiliate Portal · RV Store

The first in-house channel: rvstore.com.ar — an exclusive portal for affinity groups, featuring its own terms and prices. This marks Radio Victoria’s first step into the digital space, with process automation in place from day one.

Step 2 · Physical Channel · e3Kiosk

Success at trade shows and events. e3Kiosk brought the sales channel into the physical world—trade shows, events, and showrooms. Without a physical storefront, it offers a real-world presence while keeping the entire operation connected to the digital ecosystem.

Step 3 · TCL Portal + RCA Portal

Brand by brand, channel by channel. TCL and RCA already have their portals developed on the platform. The spare parts portal and the Tierra del Fuego channel are also in development. A single platform that has everything in place so that each brand can activate its channel when it’s ready.

e3OMS · One solution for all portals

Full automation from day one. All portals share the same OMS. A price change, a stock update, or a new sales term: a single action that affects all channels simultaneously. No manual processes, no inconsistencies.

e3Eco · The entire network, carbon neutral

Every shipment from every portal is carbon neutral. All Radio Victoria channels—affiliates, TCL, RCA, and Tierra del Fuego—offset their carbon footprint with e3Eco. A single contract covers the group’s entire operation.

e3Emanagement · Managed Operation

The e.tres team manages the entire ecosystem. Radio Victoria focuses on its brands and its business. e.tres operates, monitors, and enhances every website, every integration, and every channel—with the speed and expertise of those who built it from the ground up.

0 → 5+

from zero proprietary channels to 5+ portals

1

a single platform for all brands

0 CO₂

net emissions across the entire network

Industrial · D2C · Interior Design

Häfele

Tools and systems for construction and interior design

e360 D2C Seller Portal e3OMS

Seller portal, proprietary D2C channel, and a fully automated operation.

Before e.tres

Häfele had no direct sales channels. Its entire sales operation was conducted through distributors and retail outlets. It had no digital presence of its own, no channel for its sales team and retail outlets, and no direct access to the end consumer. A premium brand with a complex technical catalog—and no channel of its own to monetize it.

Building the ecosystem — step by step

e.tres built Häfele’s sales channel in two phases: first, we digitized the sales force with a portal for salespeople and showrooms. Then we developed the D2C channel to sell directly to end consumers—both Häfele’s own brand and Bosch. All of this was achieved with full automation of the sales workflow via e3OMS.

Step 1 · Vendor Portal and Booths

The sales force, digitized. Häfele’s first proprietary channel was designed for its internal team and its network of showrooms. It features order management, real-time inventory checks, a comprehensive technical catalog with prices tailored to each customer profile, and tracking for each account.

Step 2 · D2C Channel · Häfele + Bosch

Direct-to-consumer sales under the Häfele brand. We developed Häfele’s D2C channel for the general public—including Bosch products that Häfele officially distributes. All under a single brand, a single experience, and a single logistics operation.

e3OMS · Automation of the entire sales process

Zero manual processes between channels. e3OMS unifies the operation of the vendor portal and the D2C channel. An order received through any channel is automatically processed, routed, and fulfilled. Unified inventory, complete traceability, and no manual intervention between systems.

0 → 2

From zero channels to D2C + seller portal

1

One brand, multiple product lines

100%

Automated sales workflow via e3OMS

Sportswear · 5 countries · LATAM

Adidas

Global sports apparel and footwear brand

e3OMS · 15 marketplaces e3Emanagement

15 marketplaces. 5 countries. A single automated operation.

The challenge

Adidas operates on the largest marketplaces in Latin America across five countries simultaneously. Managing the product catalog, inventory, orders, and rules for each marketplace manually or through separate integrations was unfeasible at that scale: inventory errors, duplicate orders, and oversized operational teams.

How e.tres Solved It

e.tres automated Adidas’s entire marketplace operation in the region using e3OMS. A single point of control for 15 marketplaces across 5 countries: catalog publishing, real-time inventory synchronization, order routing, and consolidated reporting—all managed 100% by the e.tres team.

15 marketplaces · 5 countries

A single WHO for the entire region: 🇲🇽 Mexico Martí · Liverpool · Innovasport · Coppel · MercadoLibre 🇧🇷 Brazil Magalu · MercadoLibre · Netshoes · Dafiti · Centauro 🇦🇷 Argentina Sporting · MercadoLibre 🇨🇱 Chile Falabella · MercadoLibre 🇨🇴 Colombia MercadoLibre

Real-time inventory synchronization

No overselling, no inconsistencies. Adidas' inventory is synchronized in real time across all 15 marketplaces. When a product sells out on any channel in any country, the inventory is automatically updated across the entire network.

e3Emanagement · Comprehensive Regional Operations

Operations for 15 marketplaces across 5 countries. Listings, catalog updates, order routing, and consolidated reporting—all managed by the e.tres team. Adidas focuses on sales; e.tres ensures that operations never fail.

15

simultaneous marketplaces

5

Countries:
MX · BR · AR · CL · CO

100%

Operation managed by e.tres

Retail · Private Label · D2C

Novogar

Home Goods Retail + Dalton Private Label

e360 B2C e3Stores D2C Dalton e3OMS

Go to the site

In-house B2C platform operated by their team, without an agency — and a D2C channel for Dalton

The challenge

Novogar needed a B2C platform that its own team could operate and develop completely independently—without having to rely on an agency for every minor change. It also needed to launch the D2C channel for Dalton, its own brand, without interfering with existing retail operations.

What changed with e.tres

e.tres implemented e360 B2C for Novogar with an architecture that puts control back in the hands of the in-house team. Today, Novogar’s own team makes all front-end changes—banners, categories, landing pages, promotions—with complete autonomy, without needing an agency, without delays, and without additional costs. And on the same platform, they launched Dalton’s D2C channel.

e360 B2C · Full autonomy of the internal team

The Novogar team operates the platform without an agency. Banners, categories, landing pages, promotions, layout changes, feature activation, and business rule configuration—all of this is handled by Novogar’s in-house team with complete independence. e360 was designed to give the sales and marketing teams real control over their digital channel—including business logic, without technical friction and without intermediaries.

e3Stores D2C · Dalton

Novogar’s private label with its own sales channel. Dalton has its own standalone store, visual identity, and direct relationship with consumers. All of this is on the same platform as the retail business—Dalton’s customers shop through a separate channel, but Novogar manages everything from a single location.

e3OMS · Unified Inventory Across Channels

A single operation for Novogar and Dalton. Unified inventory, orders, and logistics. When a product is sold through either channel, the inventory is automatically updated in both.

0

agency dependency for front-end changes

100%

autonomy of Novogar's internal team

2

channels on a single platform

"With e360, our team handles all front-end changes without relying on anyone outside the company. That completely changed the speed at which we operate our digital channel." — Sales Management, Novogar

Retail · Sales Team · Multi-platform

Marquez Group

A purchasing group that has become a digital sales group

e360 Multiportal Child Portals by Partner e3OMS e3Stores

Go to the site

A purchasing group that has become a digital sales group

The challenge

Grupo Marquez is a buying group: a consortium of retailers that purchase together to gain greater bargaining power with suppliers. However, each member’s sales operations remained individual, disconnected, and lacking a digital footprint. The challenge was to transform this buying group into a sales group—where the group’s umbrella would empower each member without compromising their operational independence or unique identity.

How e.tres Solved It

We built a multi-portal architecture in which Grupo Marquez manages the homepage, the core catalog, the terms and conditions, and the group’s brand identity—while each partner has its own “child” portal with its own name, independent shopping cart, and autonomous operations. End customers browse the group’s site but purchase directly from the partner. One platform, multiple independent businesses.

e360 · The group's main website

The group oversees the overall experience. Grupo Marquez manages the homepage, group promotions, the core catalog, and the terms and conditions that apply to all members. It serves as the umbrella brand that strengthens each location.

Sub-portals · one e3Stores per partner

Every partner has their own digital business. Each member of the group has their own portal with their own name, inventory, shopping cart, and payment processing system. Customers of Partner A and Partner B do not mix—each customer shops, pays, and receives their order from their trusted store.

e3OMS · Consolidated Visibility

The group has a comprehensive view of everything, while each partner sees only their own information. Grupo Marquez has a consolidated view of all sales across the network. Each partner can only view and manage their own orders. A single data source with role-based access permissions.

e3Stores

Continuous evolution of the entire network. With Multiportal Gupo Marquez, the entire ecosystem evolves. Bringing a new partner into the network is a standardized process—no custom development, no friction.

"We were good at buying together. With e.tres, we learned to sell together—each of us running our own business, but all drawing on the strength of the group." — Darío Majevsky, Marquez Group

Health · Clinical Nutrition · Pharmacy Network

Fresenius Kabi

International healthcare and clinical nutrition company

e360 Multiportal Pharmacy Portal e3OMS

Go to the site

A global laboratory brings together distributors and pharmacies into a single online sales channel

The challenge

Fresenius Kabi markets clinical nutritional supplements through a network of distributors and pharmacies across the country. End consumers—in many cases, people with specific nutritional needs—had no direct way to access the products: they had to find the right pharmacy, hope it had the product in stock, and hope the staff was familiar with it. There was no digital channel.

How e.tres Solved It

We built Fresubin Store: a single platform where patients choose products from the official Fresenius Kabi catalog and then select a local pharmacy to pick up and pay for their order. Each pharmacy operates as an independent channel with its own payment and billing system—but all share Fresenius’s centralized catalog. The brand manages the user experience and the catalog; each pharmacy manages its own business operations.

e360 · Centralized Brand Catalog

Fresenius manages the patient experience. The complete catalog of Fresubin supplements—products, descriptions, indications, and images—is centrally managed by Fresenius Kabi. The information is always accurate, compliant with regulations, and up-to-date across the entire network.

Pharmacy Portal · Independent Billing and Invoicing

Each pharmacy operates with its own shopping cart and payment system. Patients choose a pharmacy in their area, complete their purchase, and pay directly to that pharmacy—using the payment methods offered by each pharmacy. Fresenius does not handle the payment process: the pharmacy collects payment, issues the invoice, and delivers the order.

e3OMS · Network-wide visibility

Fresenius has a complete overview of everything happening across the network. A centralized dashboard provides visibility into orders, inventory by pharmacy, and metrics for the entire network. Each pharmacy manages only its own orders from its dashboard.

What makes this case unique in the healthcare sector

In the clinical nutrition sector, direct sales are subject to specific regulatory requirements. The architecture of Tienda Fresubin efficiently addresses this: Fresenius does not sell, collect payment, or issue invoices—it simply provides the catalog and the user experience. The licensed pharmacy handles the entire transaction. e.tres designed the architecture to comply with regulations without compromising the experience of the patient or their family members.

"We needed patients to be able to find our products online and choose their trusted pharmacy. e.tres designed the exact architecture for that model." — Canal Digital, Fresenius Kabi

Sports · Memberships · National D2C

Locademia Racing Club

Sports organization · Official store and digital memberships

e3Stores B2C Membership Pricing e3Emanagement

Go to the site

The Official Racing Store: Special Prices for Members Nationwide

The challenge

Racing Club has one of the largest membership bases in Argentine soccer—but its sales channel for official merchandise was brick-and-mortar and limited to the metropolitan area. Members in Tucumán, Mendoza, or Córdoba had no access to the official store, and those who could visit the store paid the same price as non-members. Membership had no digital value.

How e.tres Solved It

We implemented e3Stores with built-in membership functionality: each active member logs in with their membership ID and sees member-only prices throughout the store. The general public can also shop, but at regular prices. The store ships nationwide—fans from any province can shop at the official store and pay the member price.

e3Stores B2C · Official Store

The store featuring all Racing merchandise and branded products. T-shirts, accessories, special collections, and digital season tickets—all available online with nationwide shipping. The Racing brand experience, all in one place.

Pricing varies by membership level

Membership has digital value. Active Racing members log in with their membership ID and automatically gain access to exclusive member prices throughout the store. The club decides which discounts apply, to which categories, and to which types of members—all of which can be configured via the e360 dashboard.

National Office

Fans in any province are just a click away from the official store. The online store ships nationwide. For the first time, Racing fans living outside the city have direct access to the official store—no middlemen, no resellers, and a guarantee of authenticity.

"We wanted the membership card to be valuable beyond the stadium. With e.tres, members from any province can enjoy special prices at the official store." — Digital Department, Racing Club

Why e.tres and not another platform?

Because no other platform natively integrates all the components a brand needs to effectively manage its digital channel.

An ecosystem, not individual products

e360, e3Eco, e3Kiosk, e3Emanagement, and e3Stores work together on a single platform. They are not third-party integrations—they are an ecosystem designed to work together.

Native multiportal

B2B, B2C, marketplaces, affinity groups, spare parts channels, and seller portals—all from a single data source. No need to duplicate catalogs or synchronize systems.

Integrated sustainability

e3Eco offsets the carbon emissions from each shipment and informs the customer of this at the time of purchase. It is not an external plugin—it is part of the ecosystem.

Managed transaction

e3Emanagement puts the e.tres team to work managing your digital channel. You don't just open a ticket and wait—there are people who understand your business and help it grow.

See how it works for your business

In 20 minutes, we'll show you which part of the e.tres ecosystem applies to your business.

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