An e-commerce business generates emissions with every transaction: shipping, logistics, warehousing, and infrastructure. This carbon footprint exists in almost every case—but it isn’t measured, offset, or disclosed. This represents a missed opportunity for the business—which is unable to differentiate itself based on a factor that its customers are already evaluating—and for the environment.
What does it mean for an e-commerce business to be carbon neutral?
A carbon-neutral e-commerce business measures the emissions from its operations and offsets them through certified projects. It is not a statement of intent or a generic label—it is a verifiable process using a methodology audited by a third party.
With e3Eco, the process consists of three steps. Real-time measurement: e3Eco calculates the emissions from each transaction—transportation, storage, and cloud infrastructure—using actual data from each shipment, not a generic estimate. Offsetting with certified projects: wind farms in Argentina and Chile, forest conservation in Colombia, biomass, biogas, and reforestation in the region, under Verra, Gold Standard, and CerCarbono standards. In-store communication: certified banners in the header, footer, product page, checkout, and confirmation email. At the moment of purchase, the consumer knows that their purchase is carbon neutral. The integration works with Shopify, VTEX, Magento, WooCommerce, and any platform via API.
A competitive edge that's hard to replicate
e3Eco operates under IRAM and ISO 14064 certification, in alignment with the United Nations Global Compact and the SBTi’s Net Zero standard. It was recognized as a global success story by the IBM Cloud Carbon Calculator. Building that level of credibility takes time—a brand that achieves it today has an advantage that its competitors cannot replicate in a matter of weeks.
The cases
Schneider Electric extended its commitment to sustainability to the final link in the chain: every sale made by its distributor IMSEL is carbon neutral. BGH offsets the carbon footprint of every shipment, and consumers are informed of this at the time of purchase. Simmons was the first bedding brand to make its e-commerce platform carbon neutral, and this feature is now an integral part of its value proposition. Multipoint implemented e3Eco to reduce its logistics footprint and build a reputation for sustainability in a highly competitive segment.
Do you want to make your e-commerce business carbon neutral? At e.tres, we implement e3Eco on any platform, with real-time tracking per shipment and integrated communication within your store. Let's talk.
