There is an opportunity that many brands fail to take advantage of: those moments when they are face-to-face with their customers—at an event, a trade show, or a corporate function—but cannot close the sale because they do not have the physical inventory on hand.
Carrying the entire catalog from one place to another is impractical. And relying on a salesperson to be available to assist each customer limits scalability. e3Kiosk solves that problem.
What is e3Kiosk?
e3Kiosk combines hardware and software to transform any physical location into a fully-fledged omnichannel sales channel. Using self-service kiosks, customers can browse the entire catalog, select items, pay, and complete their purchase on their own, regardless of whether the inventory is in a warehouse, at another store, or is a virtual product.
It accepts payments via credit cards, QR codes, digital wallets, and cryptocurrencies. It integrates with CRM, ERP, OMS, and e-commerce systems. And it operates using the same business rules and inventory as the digital channel: a single operation, multiple points of sale.
Our client, BGH, implemented e3Kiosk during “Benefits Weeks” for employees of various companies. The kiosks allowed attendees to browse the entire catalog and complete their purchases on their own. The sales team focused on answering questions, rather than demonstrating products. Radio Victoria uses it at community events and corporate initiatives. Without physical inventory, it can offer its entire catalog and generate actual sales at every in-person appearance.
But e3Kiosk isn't just for one-time promotions. It's also the solution for boosting sales at permanent retail locations, such as electronics and general retail stores, since customers can browse the entire catalog, view product options, and complete their purchase without having to wait for a salesperson. In the food service industry, e3Kiosk operates in either order-taking or self-checkout mode: customers place their orders directly from the terminal, without lines or communication errors, and with integrated payment.
The result is always the same: more sales without expanding the team, and a shopping experience that doesn't depend on the store's availability.
