The e.tres ecosystem offers an AI-powered conversational sales solution that enables brands to turn every message into a real business opportunity.

Today, brands receive inquiries through multiple messaging channels—WhatsApp, Instagram, TikTok, Facebook—before those inquiries reach the online store. Those conversations are real leads. Handling them well, qualifying them, and following up on them is just as critical as having a well-designed digital channel.

What is e3Agent?

e3Agent is a native AI conversational solution that centralizes all messaging channels on a single platform and manages them using an intelligent sales agent. It is not a chatbot with predefined responses: it understands the context of each conversation, qualifies leads in real time, and performs automatic follow-ups.

Within the e.tres ecosystem, the agent provides responses based on actual products, prices, inventory, and store locations, retrieved in real time from the published catalog.

e3Agent is the result of a collaboration with technology partners such as Prometheo. “Customers are turning conversations into sales, even before people arrive to browse the store. That’s what e3Agent is: an AI-powered sales advisor that understands what the customer needs, helps them make a choice, and guides them through the purchase—all within the same conversation,” explained Martín Pilossof, co-founder of Prometheo.

How it works

• Immediate support across all channels. WhatsApp, Instagram, Facebook, TikTok, and Mercado Libre are all consolidated into a single inbox. Every inquiry is answered instantly, 24 hours a day.
• Automatic lead scoring with Smart Tags. AI tags each conversation based on its actual context—purchase intent, follow-up, post-sale—and can trigger automatic actions. The sales team receives filtered and prioritized leads.
• The support team steps in when needed. The sales representative can take control of any chat at any time, whether from the desktop or the mobile app.
• Automatic follow-ups. If a contact doesn't respond, the agent follows up at just the right time. No manual reminders.
• Dynamic database and mass campaigns. e3Agent automatically enriches each contact with information extracted from conversations and enables segmented WhatsApp messages with real-time metrics.

"The conversation is no longer something that takes place outside the operation. The agent responds with the actual product catalog, price, and inventory taken from the platform, and the sale follows the same process as always: the order is processed by e3OMS with full traceability. It’s the same ecosystem, extended to where demand begins," said Diego Gorischnik, CEO of e.tres.