The e-commerce solutions company e.tres announced the appointment of Enrique Vidal Bazterrica as the new Director of e360, a strategic component of the company’s ecosystem of products and solutions. With this appointment, e.tres seeks to consolidate e360’s expansion and leadership as a comprehensive governance model that enables companies to make strategic decisions based on data, business objectives, and artificial intelligence.
Enrique Vidal Bazterrica has an outstanding track record in the digital commerce ecosystem. Before joining e.tres, he served as Marketing Manager at Garmin Argentina, leading key initiatives for brand positioning and growth.
A New Paradigm for Governing Digital Commerce
Faced with the challenge confronting today's e-commerce businesses—where the abundance of data across various platforms often leads to fragmentation rather than clarity—the solution e360 serves as a strategic partner and co-pilot to organize, manage, and scale the digital business, taking direct responsibility for the results.
Unlike traditional models or standalone implementations, e360 approaches e-commerce as a unified system that brings together three fundamental pillars:
- Business: Aligns traffic acquisition and investment with actual profitability and the business's conversion capacity, focusing on value acquisition beyond individual channels.
- Technology: Analyze and integrate the platform, data, and technological tools to evolve the digital stack in a coherent and seamless manner.
- Operations: Optimizes operational efficiency, identifies bottlenecks in the value chain, and increases predictability without replacing existing teams.
"I'm joining e.tres with great enthusiasm to build, as head of e360, a new way of managing e-commerce businesses based on data, business objectives, and artificial intelligence," explained Vidal Bazterrica. "Data alone doesn't make a business grow; what creates real value is turning it into a clear understanding of reality so we can figure out exactly which levers to pull to achieve each objective."
For his part, Diego Gorischnik, CEO of e.tres, highlighted the strategic importance of the appointment: "Many companies have valuable technology, data, and teams, but they don’t always have a holistic perspective that connects them efficiently. e360 was created to transform that complexity into clearer, well-coordinated decisions. Enrique’s addition allows us to strengthen this ‘co-pilot’ model, helping our clients improve their governance so they can sell more, operate more efficiently, and achieve truly sustainable growth.”
With the arrival of Vidal Bazterrica, e.tres reinforces its commitment to innovation in unified, sustainable, and smart commerce, ensuring that its clients can set clear priorities, take timely action, and achieve sustained growth in the competitive digital market.
