Simmons Argentina, an emblematic brand in the bedding sector, has positioned itself at the forefront of sustainability in Latin America. Through a strategic alliance with e3Eco, Simmons has transformed its eCommerce into a 100% Carbon Neutral operation, demonstrating that a greener and more responsible future is possible.
"Responsible Dreams".
Simmons' sustainability journey is not limited to a single action, but is part of an ambitious initiative called "Responsible Dreams". This program began to take shape in 2020 and represents an investment of more than 3 billion pesos. It will be operational in 2026 and will completely redefine the life cycle of its products.
The heart of "Sueños Responsables" is the implementation of an innovative circular economy project, a pioneer in Argentina. The company installed an advanced production line called FlexiPad, with technology from Masias Maquinaria. This technology allows Simmons to reconvert approximately 270,000 kg of industrial surplus (such as polyurethane foam, textile offcuts and fibers) into high-quality comfort blankets for its new mattresses and sommiers.
With this initiative, Simmons becomes the first brand in the country to produce components for its products from its own manufacturing scrap, leading a shift towards circular production that is already standard in Europe.
e3Ecoand Carbon Neutrality in eCommerce.
To complement its commitment to production, Simmons sought a partner that could bring its vision of sustainability to its customers' digital experience. Thus the collaboration with e3Eco was born.
Thanks to e3Eco's technology, the online stores of www.simmons.com.ar and www.belmo.com.ar are now 100% Carbon Neutral. This means that every stage of the customer journey, from browsing the site to the final delivery of the product, has its carbon footprint measured and offset.
Howdoes this alliance work?
- Accurate, Real-Time Measurement: e3Eco's API integrates natively with Simmons' eCommerce platform and accurately calculates the Greenhouse Gas (GHG) emissions of each transaction.
- Offsetting with Certified Projects: Calculated emissions are neutralized through the purchase of carbon credits from environmental projects audited and certified by international standards such as Verra Standard and Gold Standard.
- Transparent and Effective Communication: Simmons now offers its customers an enriched shopping experience, communicating its commitment at every point of contact, through banners, certified seals and a customized environmental impact landing page.
The partnership between Simmons and e3Eco is a success story that demonstrates how technology and engagement can create real, measurable change. For Simmons, the benefits are clear:
- Reinforced Brand Image: Positioned as a brand with a unique value, leading the way towards a greener and more responsible future.
- Customer Loyalty: Generates a deeper connection with conscious consumers who value sustainability.
- Positive Impact: Assumes a leading role in the fight against climate change and preaches greater responsibility to the community.
By integrating sustainability into both its core production and customer experience, Simmons doesn't just sell relaxation; it offers the opportunity to be part of positive change.
Learn more about e3Eco here.
