Soccer clubs face unique challenges. The sale of official products must go beyond a transaction; it is an opportunity to connect with fans and offer them a unique experience. Racing Club, one of the most important clubs in Argentina, once again relies on e.tres to optimize its online store Locademia.com and improve the relationship with its supporters.
Challenges for Football Clubs in eCommerce
⚽ Personalization of the purchase process: Supporters are looking for an experience tailored to their interests and relationship with the club, from exclusive benefits to limited products.
🏟️ Special business rules: Each type of fan, from members to non-members, has access to different promotions and benefits, which requires a flexible and efficient purchasing system.
🚀 Sales optimization and loyalty: E-commerce should function as a tool to build fan loyalty, in addition to generating sales.
e.tres solution
e.tres addressed Racing Club's needs with an adaptable platform that effectively managed the club's benefits and commercial rules, improving the shopping experience for fans:
- Hyper-personalization: The online store was designed to offer an experience tailored to each fan's preferences and behaviors, with exclusive products and special discounts.
- Efficient management of commercial rules: A system was implemented that allows the application of exclusive benefits for members, limited products and special promotions according to the type of fan.
- Site performance optimization: Improvements in the speed and usability of the store, reducing load times and facilitating the checkout process, resulting in increased conversions.
- Increased sales: By offering an agile and personalized shopping experience, Racing Club was able to maximize sales of its official products, generating greater loyalty among its fans.
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