e.tres recently participated in IBM Think 2025, the annual event that brings together global leaders and leaders to explore how enterprise artificial intelligence (AI) and hybrid technologies are transforming the business world. This meeting, held in Boston, was a unique opportunity to join key conversations on how to scale AI effectively and sustainably in corporate environments.
At e.tres, we work to evolve the concept of Sustainable Unified Commerce, integrating not only online and offline sales channels, but also incorporating sustainability as a strategic axis. Our goal is to help companies obtain better results using fewer resources, with efficiency and long-term vision.
What IBM presented at Think 2025 reinforces this vision. The company is leading a new stage in digital transformation through Enterprise Generative AI, focusing on how corporate data can become intelligent agents capable of generating tangible value. Its proposal with watsonx Orchestrate -which allows you to create your own agents, use pre-designed agents and connect them with more than 80 business applications- is a concrete example of how AI can be integrated and scale within an organization.
Also highlighted were advances such as the evolution of watsonx.data, which extends analytics capabilities over unstructured data, and the high-performance infrastructure with IBM LinuxONE 5, which enables secure and scalable AI. These tools are key to moving toward increasingly accurate, effective and results-driven AI.
At e.tres we are living this paradigm shift from the inside: we are already developing our own intelligent agents with generative AI to optimize e-commerce operations, using historical data to support decision making. Currently, about 50% of our customers are already integrating AI solutions into their processes, with very promising results in this initial phase.
The era of experimentation with AI is being left behind. Today, the true competitive differential arises from a strategic integration of artificial intelligence, designed to generate real and measurable impact. At e.tres, we are committed to lead this path together with our clients.
