In the constant search for innovation and to improve the customer experience, leading companies adopt technologies that allow them to stand out and optimize their operations. This is the case of BGH, which recently participated in the "Benefits Week" for YPF employees, and decided to enhance its presence with a key tool: e3Kiosk, the self-management kiosk solution from e.tres.
JuanMarkram, Operations and D2C Technology Manager at BGH, shared how this solution transformed their participation in the event, allowing them to offer a superior and efficient shopping experience.
The challenge: enriching the experience in a face-to-face event
BGH arrived at the YPF event with its "BGH Affinity" initiative, a program that offers special benefits to company employees. The objective was clear: to allow attendees not only to learn about its products, but also to be able to buy and pick up their purchases on the spot.
However, at a crowded event, managing the interest of all potential customers and displaying an extensive catalog can be a logistical challenge. How do you ensure that each person can explore all the options without relying on the availability of a salesperson? The answer was e3Kiosk technology.
Self-service kiosks for a complete experience
BGH implemented e3Kiosk kiosks at their booth, a decision that Markram said allowed them to "enrich and bring our entire catalog" to attendees' fingertips. These kiosks became a focal point of the experience, offering tangible benefits for both customers and the BGH team.
What is e3Kiosk?
e3Kiosk is an omnichannel commerce solution that enables companies to seamlessly integrate their online and offline sales operations. Through self-service terminals, customers can access a store's entire catalog of products, even if they are not physically on display. This allows customers to browse, select, buy and pay autonomously, creating a modern, frictionless shopping experience, just as BGH did at the YPF event.
Key benefits for BGH at the event
The implementation of e3Kiosk kiosks generated remarkable results for BGH:
- Differentiation and Customer Autonomy: The kiosks allowed BGH to differentiate itself from other booths at the event. Consumers were able to browse the entire product catalog without the need for constant assistance from a salesperson, giving them freedom and control over their purchasing process.
- Self-Managed Sales Cycle: The solution enabled customers to "complete the self-managed sales cycle" from start to finish directly from the kiosk. This not only streamlined the process, but also modernized the interaction at the point of sale.
- Sales Team Optimization: By freeing salespeople from the task of displaying the catalog, the BGH team was able to "focus on the customers who had the most questions. This time optimization allowed them to offer a more personalized and higher quality service to those who really needed it, improving operational efficiency and customer satisfaction.
BGH's experience at the YPF event demonstrates how e3Kiosk is a strategic ally to boost face-to-face sales, improve the customer experience and optimize the resources of the sales team. Smartly applied omni-channeling generates a positive and measurable impact.
